Smashing Concepts

Product Description

NaviFind ^TM is a 'next generation' navigation and information-retrieval tool that employs an advanced data-mapping engine, sophisticated algorithms and a user-friendly interface to let users pinpoint relevant information in minimum time. Finding a specific item within a large database becomes far easier, for web sites in general and in particular for the new mobile applications.

NaviFind ^TM allows users to search in one of two ways:

Via the full-text-search facility
Via the category tree

Via Full-Text-Search

Most users today are accustomed to using the full-text-search to begin a query. In this example, a user enters a large online bookstore to search for a book about Marketing. The user enters ‘marketing’ in the full-text-search box and gets over 1,000 results.
Along with these results, NaviFind ^TM uses its statistical algorithms on-the-fly to select and display a list of categories found to be most relevant to this search. Next to these categories, in the “Profiler”, the user sees the number of results associated with each. If the user’s prime interest in Marketing is Management, clicking on ‘Management’ will instantly narrow the results down to 41 choices. Along with the new results, the user will get a new set of profiling categories to narrow the list down further.

Via the Category Tree

Example: Assume that an online DVD store, with over 4000 films in its database, has installed NaviFind ^TM to increase its value to customers. A user accesses the store, looking for a Science-Fiction film from the 90's, in the price range of $15-20. In minimum, intuitive interactions, the user is able to reach the desired titles:

Opening screen

The user may open the category tree on the left to select more than one category, thus graphically defining the query. In this case, a Java Applet is used for the tree.

Select desired characteristics on the tree (in Genre, Rating and Price)
Click 'Slice' to see results
Slice Search delivers 23 result titles
If user wishes to narrow these down...
Either use the tree to see how titles are distributed over each category, or
Save time by looking at the Selective Clustering (Profiler) frame on the right.

Narrowing Down

Here, the user selects 'Drama' and clicks 'Update Results'
Titles are now reduced to the three titles that are Science-Fiction films from the 90's, in the price range of $15-20, and are also Drama

What's achieved?

The user is able to easily navigate a database of over 4000 DVD titles by taking decisions based upon the numbers within the category clusters. The Selective Clustering feature, in particular, assists in narrowing down the choice to a handful. The user finds the desired information without the pressure and complication normally associated with database searches. The result: more satisfied customers, greater traffic and increased potential for real business.

For these reasons, NaviFind ^TM is causing great market interest. It surpasses other technologies in its capability to deliver intuitive and highly accurate information retrieval over any platform. Smashing Concepts holds several patents pending over this technology.

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See Mobile Applications